So, I wrote a post about the Coke Rewards program 8 months ago. It's pretty much the only way random people end up on my site is through Google searches related to the program.
I got an E-Mail from someone at the Wall Street Journal last week. His name is Carl Bialik has a column on the website and was doing a story about the Coke program and wanted to talk with me.
I ended up talking with him for 10 minutes about the program. His boss pushed him to write about the program, apparently. The story came out last week, and I was named in the column. Go check it out.
Comments