Major Update Feb 3, 2009: Coke has dramatically reduced the number of points we can enter in a week. It went down from 700 points to 120 point per week.
I am addicted to mycokerewards.com points. I have been collecting them since the promotion started. I was even dumb enough to buy 100 caps off EBay. Points are worth around $0.10 each. As of June 7, I have 478 points.
So I am really annoyed that Coke has taken away some of the best things on the site. For 640 points you could get 24 coupons for free 12 packs of soda. They took that away. Also, they had a PSP for around 1500 points that is now gone.
Instead they now have some unobtainable prizes.
The contest started on February 28 and runs to the end of the year. That is approximately 300 days to enter codes. You can only enter 10 codes a day. Codes on 12 packs of soda are worth 10 points (bottle caps are worth 3). So, best case, you can enter 100 points a day. Times 300 days, and you get a maximum of 30000 points. Realistically, there is no way anyone is going to have more than 10000 points, and they will be people who fill soda machines for a living using 12 packs of Coke so the last thing they want is more stuff with the Coke logo on it.
Now look at the last two pages of the prize list. There are a bunch of prizes that are more than 30000 points. Why do they have them on the list? The sofa from American Idol is 56000 points. The hood from Kyle Petty's car is 40000 points.
It isn't like you can buy points either. This is just another stupid marketing exercise, and they suckered me in to it.
I'll keep collecting my points for the rest of the year, (I want this minifridge) but I won't be buying any more caps off EBay.
UPDATE: It looks like Coke listened & got rid of or reduced the number of points needed for all of the prizes over 30000 points. The new maximum is "only" 26000 points, which isn't very plausible to obtain but at least it is theoretically possible to get then many points. On the down side, all of the prizes that you really might want have mostly gone away. Although the air hockey table is pretty sweet.